Welcome, I'm Fred McHale, a design leader, designer, and occasional developer exploring the intersection of product design, graphic design, and technology. I've always been drawn to the power of design to solve problems and communicate ideas. Ever since building my first website in the early 90s I have been fascinated how humans interact with technology. Now, I spend my time working as a Product Design Director, Design Educator, and Mentor.

Once a week I’ll be writing out my thoughts on visual communication, user experience, and the ever-evolving world of technology.

By following me, you'll gain insights into the history and future of design, stay ahead of the curve on the latest design and technology trends, and join a community of passionate designers who are pushing creative boundaries.